If you’re following the right pages on social media, then Sydney Nicole Gifford has crossed your feed a few times. The go-to gal for all things Amazon has amassed nearly 900k followers by sharing her must-haves on her storefront.
The newly engaged influencer curates everyday essentials that we all need, in the most aesthetically pleasing way. Think home decor, beauty products, and fashion must-haves. Her clean neutral palette and affordable fashion finds are just a few reasons why her followers have trusted her expertise in shopping.
We caught up with Sydney to discuss where she pulls inspiration from, her bride-to-be mood board, and the best advice for inspiring influencers…
3H: Describe your aesthetic in three words…
SNG: Minimal, Neutral, and Modern.
3H: Where do you find inspiration from when creating content?
SNG: My inspiration behind creating content comes naturally from what’s going on in my life and what I’m shopping for. A lot of my content is Amazon finds, whether home or fashion. So I share the finds I love, and show how I’ve styled them in my home or in outfits.
3H: Congrats on your engagement! What type of bridal products can we expect in your Amazon storefront?
SNG: As a bride-to-be, I already have a list on my Amazon Storefront titled “Fiancé” with some of my favorite little white dresses, bachelorette party looks, and cute bridal finds. We’re less than a year away from our wedding so the bridal content is really going to be coming out now. I’m going to be doing a lot of DIYs for my wedding decor so expect to see many videos and Amazon storefront lists with all the wedding DIYs and of course more bridal fashion finds too.
3H: Speaking of, what does your dream wedding look like?
SNG: My dream wedding is a mix of modern and elegant with lots of florals, neutral colors, and a small guest list. I want white flowers absolutely everywhere. And to have guests feel like they walked into a modern and elegant garden party.
3H: You’ve been posting a lot of content around your new home, which room are you most excited about decorating?
SNG: In my new house I’m most excited to decorate the master bedroom. I already have a whole Canva slide dedicated to the pieces of furniture I’m getting. And how it’s all going to be put together… I’m excited for the final reveal of the bedroom. It’s a different aesthetic than our bedroom was in our previous home. So I can’t wait to share it and see what everyone thinks.
3H: What advice would you give someone following your path?
SNG: Having both passion and persistence is the biggest advice I could give. You need a passion for creating content to be successful in social media because if you don’t love the craft of creating, it will be extremely difficult to come up with ideas and stay motivated. Being persistent is the second part that is crucial in this industry. In the beginning, your videos might not reach a big audience or perform how you want them to. But if you’re persistent and don’t give up, it will pay off.
Sydney has effortlessly established herself as a well-rounded source when it comes to Amazon shopping. Whether she’s updating her “Fiancé” storefront or her “My Home Favorites” section, Sydney’s wide range of recommendations will always keep a growing and influenced audience.