If there was ever a brand that was “made to chill,” that would be pītusa. The lighthearted and carefree apparel brand recently celebrated its latest launch with Miami wellness guru, Mimi Yoga.
This collaboration with Mimi Yoga marks an exciting continuation of the partnership. Mimi’s exquisite designs feature a stunning array of yoga sets, beach bags, sweatshirts, and more. This collaboration is poised to bring forth a fresh wave of style and functionality, catering to diverse fashionable needs.
“Mimi herself is our inspiration. She is a force of light and a unique individual, so we wanted yoga clothing emblematic of her,” Clara Lago Rashidian, CEO and Founder of pītusa, says when describing what inspired the collaboration.
“Mimi herself is our inspiration. She is a force of light and a unique individual, so we wanted yoga clothing that was emblematic of her.” – Clara Lago Rashidian, CEO and Founder
What stands out the most about the unique collaboration between pītusa and Mimi is that the pieces are one-of-a-kind and uniquely different from what is on the market today. Especially with its functionality transitioning from the yoga mat to the sandy beach.
Pītusa has locations in Greece, Mexico, and Spain, with their flagship store in Miami, making it the perfect backdrop for their mural unveiling in the art district of Wynwood. In the future, pītusa plans to continue partnering with like-minded brands and individuals while expanding its worldwide retail locations.
Click here to shop the latest collection.