When Tamara Galinsky moved to Miami over a decade ago, she quickly realized that something was missing from the fitness market—Pilates.
So when she founded JETSET, a modern reforming pilates studio in 2010, it was no surprise that she’d be celebrating major milestones like opening 50+ locations worldwide by 2024.
The 50-minute class has become a Miami staple for those seeking an intense full-body workout. The modern aesthetics and carefully curated playlist simply enhance the one-of-a-kind experience.
Tamara sat down to discuss the vision she had for JETSET, how it manifested, and the one thing that sets JETSET apart from other pilates studios. Here’s what she had to say…
3H: Tell us about the idea to bring JETSET to Miami, what inspired this business venture?
TG: The idea for JETSET Pilates emerged from a pressing need for an immersive Pilates experience in Miami. My journey into Pilates coincided with my time living in London, where I welcomed my first daughter and gained 60 pounds postpartum. It was through Pilates that I was able to shed the weight gained during pregnancy and transform my body finding solace in every session. My love for music also merged naturally into the JETSET experience. I’m proud to say that we now offer curated lists by a DJ for every class.
3H: Sunset Harbour is a hidden gem, why was it the perfect place for JETSET’s flagship studio?
TG: It’s exactly that—it’s a hidden gem. It was a month before the pandemic, and I was desperate to find a spot in Sunset Harbor. That area commands the highest rents in Miami Beach. I had to walk door-to-door, tenant-to-tenant until I learned who owned that spot. My experience in commercial real estate taught me that I want to be in the prime area and if the price is not right—create an opportunity. I transformed what used to be a storage space into what JETSET Sunset Harbor is today.
While Sunset Harbor continues to thrive and we plan to be there for many years—we are now building our flagship studio in Mr. C Residences in Coconut Grove. This two-story studio will become our brand’s new flagship location.
3H: JETSET isn’t a typical Pilates workout, can you describe what’s unique about it compared to other Pilates studios?
TG: I always say people don’t know what they like until they try it. We have a lot of secret ingredients. Uniquely choreographed routines (a JETSET sprinkle on traditional Pilates), customized reformers, DJ-curated playlists, and modern studio aesthetic—it all comes together.
3H: It’s been two years since JETSET began franchising and already has 50+ locations, that’s amazing. What do you think contributed to its rapid growth?
TG: I started in the business of creating the best reformer Pilates experience, and now I am in the business of franchising. To get from one to the other I had to first create a strong brand value and unit economics. Even before we started franchising, JETSET was recognized nationally. I had to assemble the best team possible, those steps took a while. JETSET is not an overnight success, but a brand that has been now 14 years in the making.
Once the team and franchise systems were in place, it took off and beat all of our expectations. Of course, we work tirelessly calibrating those systems with our collective learnings. And as our network grows, we evolve and adapt to new best practices and technologies.
3H: Describe your vision for JETSET in 10 years…
TG: In 10 years JETSET will be a network with 600 locations domestically and internationally. Despite artificial intelligence growing, I strongly believe people will continue to enjoy working in a small group setting with a human instructor.
I also envision JETSET having an activewear apparel line sold through its network and in stand-alone stores. It will nurture or acquire other boutique fitness and wellness verticals under its umbrella.
With worldwide locations, this boutique pilates studio has grown to become the go-to place for an enhanced workout experience. From curated playlist to customized movements, it’s clear that JETSET is reimagining relationships with traditional Pilates.
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