When an icon and an emerging superstar come together, major main character energy is created. Saweetie and Cher have teamed up to star in MAC‘s latest campaign #ChallengeAccepted inviting all beauty lovers to put their best makeup looks and favorite MAC products to the test.
The dynamic duo epitomizes what MAC’s makeup empower their users to do – challenge conventional standards of beauty. With Cher being an everchanging chameleon on and off the stage and Saweetie reminding generations that beauty starts within, this powerhouse pack was the perfect fit for the new year campaign.
Cher, who has experimented with different styles of hair and makeup throughout the years is no stranger to taking risks when it comes to beauty. “Sometimes you must take the risk of looking ridiculous and wait for people to catch up. Art isn’t about agreement it’s about individuality… a vision,” she says.
“Sometimes you must take the risk of looking ridiculous and wait for people to catch up.” – Cher
The iconic singer exclaimed that she had been looking forward to collaborating with MAC for decades, and now that the opportunity has arisen, she’s more than excited to share the spotlight with Icy Girl, Saweetie.
“I was so excited to work with Saweetie because we were a perfect combo of an incredibly beautiful, talented young artist and an OG Chick,” she says.
Saweetie, who is thrilled to join the long line of influential women who’ve had successful MAC campaigns including Nicki Minaj, Lady Gaga, and Rihanna, is continuing that narrative alongside the iconic legend Cher. Her goal? To inspire others to be their most beautiful self [inside and out].
“I want people to take away confidence. To see two powerful, confident women who continue to challenge the status quo to be better versions of themselves, and feel empowered to do the same,” she says.
“…two powerful, confident women who continue to challenge the status quo to be better versions of themselves…” -Saweetie
This new campaign encourages beauty lovers to express themselves through makeup in a unique and unusual way taking artistic expression to a new level for a new year. Put MAC’s high-performance products to the test by showing its wide range of rainbow hues and its long-lasting effects. Share your looks on social by using the hashtag #MACChallengeAccepted. And remember, beauty doesn’t meet expectations – it exceeds them.
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