Beauty is universal, and we’ve grown to understand that different skin tones, textures, and types require precise curation. This is why the industry is changing and making room for new brands to emerge. But what’s most intriguing about these new burgeoning brands is that they are Black founded and owned. Meaning that the skincare, makeup, and hair products Black women choose are created by someone who shares the same textures, tones, and concerns.
Celebrity haircare lines like Traci Ellis Ross’s PATTERN Beauty and well-known makeup artist Pat McGrath are a few of the breakthrough names in the bunch committed to enhancing Black beauty. Keep reading below to see which Black-owned beauty brands to keep on your radar now and in the future.
Shani Darden has been an expert esthetician for Hollywood’s finest clientele for decades. So, creating a skincare line was Darden’s obvious natural next step. Her simple approach to skincare stemmed from her passion for creating custom-made formulas for her clients. While her collection of products has easily become celeb-staples, it was her Retinol Reform® serum that catapulted this vegan and cruelty-free brand to new heights.
Pat McGrath’s name alone opens doors, rings bells, and signifies a higher level of beauty knowledge than most other names in the industry. McGrath has been a high-profile makeup artist for designer brands, including Louis Vuitton, Prada, Dior, and more for decades. Her makeup line, Pat McGrath Labs, which launched in 2015, is one of the most sought-after makeup lines for rich skin tones and it’s easily understood given her expertise and experience in the industry.
When Rihanna launched Fenty Beauty in 2017, she showed the world what the word “inclusion” really involved. With a 50+ range of skin tone shades for her foundation Pro’Filtr, it’s no wonder why other beauty brands jumped on the bandwagon in expanding their range of skin tone shades. Not only did she remind the world that there is a large demographic of people who are forgotten when it comes to beauty – she made a makeup line for us.
Traci Ellis Ross, who is widely known for her vivacious curls, launched her hair care line PATTERN Beauty in 2019. Her collection of products focuses on the health of texturized hair while encouraging the natural pattern of all curls, coils, and ringlets. Ross’s lineup has a wide range of products ranging from shampoos to hair serums and edge controls.
Taraji P. Henson’s haircare line specializes in creating an optimal environment for healthy hair to grow. Her line encourages you to tackle major hair concerns with the scalp-first approach while having fun experimenting with styles. TPH products ensure hydrated, protected, and nourished hair for multiple textures and styles.
When Sharon Cutler created Uoma Beauty, she had only one thing in mind – diversity. Her sole mission was to inspire the world to redefine what “beauty” means. Nigerian-born Cutler created a line with a collection including face, eye, lip, and brow products. Her most noteworthy collection, so far, has been her recent collaboration with the new Coming to America 2. This collab features several vibrant eyeshadow palettes and lipsticks, showcasing her versatility while highlighting her African heritage.
In an East Village studio apartment with her grandmother’s coveted beauty recipes, Nancy Twine founded Briogeo Hair Care. The natural hair line offers high-performance, texture-specific products providing visible results. Made with all hair types and textures in mind, Briogeo values a transparent ingredient list ensuring all products are made with natural qualities.
There are supplements, and then there are Golde supplements. The 100% natural and vegan-friendly herbs are fortified with superfood ingredients ideal for optimal inner health. Founder Trinity Mouzon wanted to ensure that her products fit easily into anyone’s daily lives providing a simple and tasty way to get the daily dose of essential vitamins.
When Kristen Noel Crawley spotted a wall of lip mask in Tokyo, that’s when she had her epiphany. Two years later, she created KNC Beauty, a natural line of lip mask. The social media and Hollywood-favorite lip brand also has a collection of eye and face masks.
With a desire to have squeaky clean skin, minimalist and skincare enthusiast Lauren Napier created one. Lauren Napier Beauty’s skincare line includes her ever-popular facial cleansing wipes made with aloe, chamomilla, and cucumber extracts.