If you’ve been scrolling through colorful Instagram feeds, spotting high-flying rainbow flags, and feeling an overabundance of positive vibes, then that means one thing, and one thing only – It’s Pride Month, baby.
Pride is a month-long celebration of the LGBTQ+ community in honor of the Stonewall uprising. Today and always, we show our solidarity by amplifying voices, raising awareness, and most importantly, supporting financially.
While many brands have shown their allyship by rainbow-washing their logos, others have taken it a step further and pledged to donate a portion of the proceeds to philanthropic causes. After all, beauty and fashion wouldn’t be one of the most creative spaces in the industry if it weren’t for the major strides made by the LGBTQ+ community.
Here, we listed 10 beauty brands that are putting their money where their mouth is in support of the LGBTQ+ community.
MAC Cosmetics has a long history of being an inclusive brand and has proudly displayed this in many of its campaigns and collaborations. The iconic Viva Glam line has helped raised more than $500,000,000 worldwide to help fight against HIV/AIDS. With every purchase from the Viva Glam line, the cult-favorite company will donate 100 percent of its proceeds to nonprofit organizations supporting LGBTQ+ initiatives.
In honor of Pride Month, Jen Atkin’s Ouai beauty brand is highlighting its scalp and body scrub to support the LGBTQ+ community. The brand will donate $20,000 to the Los Angeles LGBT Center, providing housing and essential health services in the local area. In addition to the donation, Ouai will also focus its social media efforts to celebrate and reflect the many talented industry experts who are a part of the LGBTQ+ community highlighting their unique stories.
This month, Herbivore is partnering with The Trevor Project, the world’s largest suicide prevention for LGBTQ+ youth. The shelfie-worthy brand has pledged to donate a minimum of $75,000 plus an additional $1 for every Prism Exfoliating Facial or Prism AHA + BHA Exfoliating Glow Serum sold.
Kiehls is continuing its annual partnership with The Trevor Project by highlighting its limited-edition cult-favorite product. With every Ultra Facial Cream sold, a portion of the proceeds will be donated. The brand has also committed to donating a total of $120,000 to help provide free, life-saving counseling services.
Regardless of the month’s sales, Tarte has already made a $100,000 donation to the It Gets Better nonprofit organization to uplift and empower the LGBTQ+ community. The vegan company has also released two limited-edition PRIDE products include the Sugar Rush Lip Sip Vegan Lip Oil and the Lights, Camera, Lashes Mascara.
If there is one beauty retailer that is going to advocate for minority communities, it’s Sephora. To honor and recognize Pride Month, Sephora is partnering with the Trevor Project to help raise awareness for suicide amongst youth in the community. This month you can redeem your Beauty Insider points to make a donation to support this preventative mission.
It’s only right that this Queer-owned and proud brand supports one of the most joyous months of the year. Noto Botanics, the gender-fluid skincare brand, will donate a portion of its Agender Oil sales to Transgender Defense Fund L.A, helping provide trans-individuals with safety kits to protect them from harmful attacks.
Morphe, who has raised over $895,000 in support of LGBTQ+ causes, has teamed up with the Trevor Project and Todrick Hall for the Pride-inspired Live With Love collection. The colorful collection includes an eye-catching eyeshadow palette, a seven-piece eye brush set, and a vibrant handheld mirror—the brand pledges to donate 100% of its net proceeds to the organization.
Those rainbow flags won’t be the only thing flying high this month. Lord Jones, the popular CBD brand, will be rolling out an exclusively chic rainbow-themed box of CBD gummies. As it’s done annually, the brand will donate 50 percent of its proceeds to the West Hollywood-based L.A. Pride parade to raise awareness within the transgender and non-binary communities.
Concealing blemishes never looked more supportive. Starface’s Rainbow Hydro-Stars are the classic pimple patches in everyone’s skincare arsenal. This month, all net proceeds of this limited-edition rainbow patch will be donated to the Black Led Movement Fund and the Hetrick-Martin Institute for LGBTQ+ youth to raise awareness to build a safer community.